Сейчас ваша корзина пуста!
Метка: Identity and Self-Discovery
How FOMO and Viral Marketing Made Barbie a $1.5B Success
The film, which earned $1.5 billion, had a marketing campaign that ran for almost a year. Its promotion cost $150 million, matching the production budget. In today’s marketing landscape, this is no longer an exception but a necessity: advertising budgets must be planned on the same scale as production costs. However, the secret to Barbie’s…